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A personal, by-hand review of your site's speed, mobile UX, and conversion blockers. Three prioritized fixes, in plain language.
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The Website ROI Calculator
What is a better website actually worth to your business? Enter your traffic, conversion rate, and customer value - and see the yearly number, not a feeling.
The math behind it
Website ROI is not mysterious: visitors x conversion rate x value per conversion is what your site produces each month. A site with 2,000 monthly visitors converting 1% at $500 per customer produces $10,000 a month; lift that conversion rate to 2% and the same traffic produces $20,000. Nothing else changed - only how well the site converts.
That is why conversion work often outperforms buying more traffic: doubling traffic doubles your ad spend forever, while doubling conversion is a one-time investment in the site itself. Typical small-business sites convert 1-3% of visitors; below 1%, the site is usually the bottleneck rather than the traffic.
Model conservative and optimistic uplifts above, then pressure-test the assumption: the free audit checks your actual site for the specific blockers that hold conversion down.
ROI questions
How is website ROI calculated?
Monthly visitors x conversion rate x value per conversion = monthly revenue from the site. The calculator compares that number at your current conversion rate against an improved rate, and the difference across twelve months is the yearly upside of a better website.
What is a realistic conversion uplift from a redesign?
It depends on how much the current site leaves on the table. Faster load times, a clearer message, and one obvious action per page each contribute; moving from a 1% to a 2% conversion rate doubles the site's output. Model conservative and optimistic cases above.
What conversion rate should I assume?
If you do not know your real rate, check your analytics: conversions divided by visitors. Typical small-business sites convert between 1% and 3% of visitors; if yours is below 1%, the website itself is usually the bottleneck.
My projected upside is big - now what?
Verify it before spending: the free website audit checks your actual site for the specific blockers - speed, clarity, trust, and the conversion path - and tells you which fixes carry most of that upside.
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