FROM $4,000
Visual refresh
New look, same structure and content. The right size when the site works but looks dated next to competitors. Fastest way to restore trust.
Services / Website Redesign
WEBSITE REDESIGN
A website redesign that pays for itself.
Your site already exists - that's an asset, not a liability. A good website redesign service keeps what works (your rankings, your content, your URLs) and fixes what doesn't: dated design, slow pages, and visitors who leave without contacting you.
Redesigns come in three sizes
Pick the smallest one that solves your problem. We'll tell you which that is, even when it's the cheap one.
FROM $7,000
Full redesign
A full redesign of every template, rebuilt for conversion, speed, and easier editing. Comparable in effort to a new build at $7,500 because most of the work is the same.
QUOTED PER PROJECT
Redesign + restructuring
New architecture, content strategy, and UX on top of the redesign. For sites whose structure - not just design - is holding the business back.
What a redesign keeps
- ✓Your rankings. Every URL is mapped before launch; pages that move get 301 redirects.
- ✓Content that works. Copy and pages that already convert stay, with rewrites only where they underperform.
- ✓Your editing workflow. If your team can edit the site today, they still can after launch, usually with less friction.
What it fixes
- ✓Dated design that makes visitors doubt you before they read a word.
- ✓Slow pages - rebuilt templates are engineered for 90+ PageSpeed scores.
- ✓Weak conversion paths - every key screen is redesigned around how a stranger becomes your customer.
How a redesign happens here
Step 1
Audit
We review the current site by hand: speed, structure, and where visitors drop off. You see the findings before anything is designed.
Step 2
Keep, fix, cut
A page-by-page plan: what stays as is, what gets redesigned, what gets removed. With the URL map that protects your rankings.
Step 3
Redesign screen by screen
High-fidelity designs with your real content, approved one screen at a time. No big reveal, no surprises.
Step 4
Launch with a checklist
Redirects in place, speed verified, forms tested. The old site stays live until the new one is ready.
A redesign is the right call if…
- ✓your site looks five years older than your competitors' and it's costing you trust
- ✓you get traffic but few inquiries - visitors leave without acting
- ✓the site is slow or clumsy on phones, where most of your visitors are
…and honestly not if
- ✕your design converts fine and the problem is traffic - you need SEO or ads, not a redesign
- ✕the budget is under $4,000 - start with the free audit and fix the top three issues instead
Not sure? The free audit gives you a straight answer, even if the answer is "keep the site you have".
Website redesign questions
How much does a website redesign cost?
At Simov Studio a visual refresh of a marketing site starts around $4,000 and a full redesign starts around $7,000 - comparable to a new build at $7,500 - with restructuring (new architecture, content strategy, UX) above that. The exact number depends on how many unique pages and templates your site has (a template is one reusable layout, like your article or service page), plus its features and complexity. The redesign cost calculator gives you an itemized range in two minutes.
Will a redesign hurt my Google rankings?
Not when it is done carefully. Every existing URL is mapped before launch: pages that stay keep their addresses, pages that move get 301 redirects, and structure that already ranks is preserved unless there is a good reason to change it. Redesigns here usually help rankings, because speed and structure improve.
Redesign or rebuild - which do I need?
If the structure works and the look is dated, a visual refresh preserves what you have at lower cost. If the site underperforms - weak conversion, slow, hard to edit - a full redesign is usually the better choice, and it costs about the same as building it from scratch because most of the work is the same.
Can we redesign in phases?
Yes. Many clients start with the pages that earn the money - home, services, contact - and refresh the rest in a second phase. A visual refresh first, restructuring later, is also common. You see the plan and the price for each phase before anything starts.
Do the math first, for free
Not sure which size you need?
Send your URL. Aleks looks at the site personally and replies with a straight recommendation and a fixed quote - even if the recommendation is the smallest one.